From behind someone else's chair, to my own.
2000s
early years
then
how a historic Cornelius bungalow became the highest-rated salon in town, and why every guest leaves feeling like the best version of themselves
I learned that in massage therapy school, back in 1999, years before I ever picked up shears. The blooming tea, the Italian espresso, the aurora ceiling over the shampoo bowl, the weighted blanket and the lavender eye pillow. Attention, every single time.
More than two decades later, I still believe beautiful hair is only part of the experience. My job is simple: every guest leaves feeling heard, cared for, educated, and more confident than when they walked in. Get that right and the rest takes care of itself. The loyalty. The referrals. The team that never wants to leave.
A front-porch book library, rocking chairs and cafe tables for a cappuccino while your color processes, and a community garden out back we can't wait to bring back.
Downtown Cornelius, NC · near Lake Norman
“Education has never been about collecting certificates.”
It's about continually becoming better for the people who trust us with their hair. And the thing I'm proudest of isn't a transformation on the wall, it's the artist who does it. Sanctuary runs on mentorship, structure, and learning that never stops.
I've trained under many of the industry's top educators in cutting, color, blonding, extensions, and guest experience, and kept the strongest principles from each. Every guest gets an approach built for them, not a method applied to them.
Curly hair is one of my greatest passions. I've studied a wide range of curly-cutting philosophies and blended them into my own approach, because every curl pattern, lifestyle, and goal is different. The haircut should be too. It's the same philosophy I teach every stylist here.
New blonding techniques, extension methods, products, technology. I research it, test it, and keep what actually delivers. Then I teach my team how a technique works, and why.
From associates learning the Sanctuary standard to seasoned stylists adding certifications with L'ANZA, my people build books, skills, and confidence in a culture that has their back.
I've built Sanctuary on clean, professional color and healing haircare, with L'ANZA at the heart of it for years. I'm intentional about what I bring behind the chair, because what touches your hair should be as considered as everything else in your life. A color service here is built to leave your hair healthier than it walked in.
Recognized among twelve salons nationwide, chosen by Salon Today for guest experience, education, and growth.
“As a locally owned salon operating out of a historic bungalow in Cornelius, this recognition means a great deal to our team and our community. Our mission has always been to create a five-star guest experience that begins before a client ever walks through our doors, and continues long after they leave.”
Bettina Howard, for Cornelius Today
Read the FeatureI believe becoming a better leader starts with becoming a better person. So I've invested in myself as hard as I've invested in this salon: leadership intensives and mentor training, stage time speaking and teaching at industry events, seven years of High Performance Salon Academy, and masterminds of salon owners across the country who sharpen each other. A salon is only as strong as the people behind the chairs. When the people are cared for, the guests feel it. That's the whole job.
Rock the Room, HPSA, masterminds, and a decade of showing up to get better.
L'ANZA color & care · Phorest salon software · MYA stylist-matchmaking survey · Growth & marketing by Fully Booked AI®
“Don't beat yourself up so much, because you don't know what you don't know, and you can't learn it until you go through some of the things that you don't know.”
Bettina Howard · advice to my younger self
I'm always looking for stylists who care about the craft and the culture as much as I do. People who want a career, not just a chair, inside a team that actually has their back. If that sounds like you, I want to hear from you.
Apply to Join the Team